Industrial photography is story telling.
Industry is a process - of materials, technology, products and people. Often times, the client is so familiar with their process that they can overlook the potentially significant story. As the fresh observer, I try to see each enterprise, not only from my client's point of view, but more importantly from that of their customers.
My industrial clients range from multi national corporations, national companies operating locally or Australia wide, Tasmanian industries with an export focus, to small scale enterprises.